Accelerate: Masterclass - Finance for Marketers with the Marketing Society

Bridging the gap between marketing and finance

In this virtual Masterclass designed for our members across our global community, on Tuesday 30 March 2021, we will explore key financial concepts and their application to marketing. In today's tough business climate, as we all strive to safeguard our budgets, it's essential for marketers to effectively communicate to the finance department the value of a brand and marketing.

In the post-Covid world most companies will looking to cut expenses and divert resources to profit centres. Now more than ever marketers need the tools to communicate to the finance function the importance of a brand as an intangible asset, and therefore the importance of marketing.

You’ll come away with a new understanding of how to use structured tools and financial models to measure the financial impact of marketing initiatives, how to factor finance principles into marketing decision-making and being fluent in the finance language…