Brand Finance Global Forum 2020
Thu 15 Oct
|Webinars
Join us at the Brand Finance Global Forum 2020, our flagship event of the year which will focus on the topic, Understanding the Value of Design
Time & Location
15 Oct 2020, 14:00
Webinars
Guests
About the Event
For the first time, in response to the governmental restrictions regarding social distancing to help combat COVID-19, Brand Finance will host the Global Forum online. Featuring a programme of high-profile speakers and engaging topics, we expect to replicate the success of previous Forums, with stimulating discussions and thought-provoking insights. In a series of live webinars, we will unwrap the issues which affect brands as they aim to leverage design for commercial success.
The 17th annual Brand Finance Global Forum, sponsored by Tata Consultancy Services, will focus on Understanding the Value of Design.
Design is one of the primary elements of brand identity. Given that the interpretation of a design depends on an individual’s perceptions of the brand, it is important for brands to make effective use of visual tools to strategically position themselves with stakeholders.
However, design is not solely about aesthetics and brand positioning; it is also key…