For the first time, in response to the governmental restrictions regarding social distancing to help combat COVID-19, Brand Finance will host the Global Forum online. Featuring a programme of high-profile speakers and engaging topics, we expect to replicate the success of previous Forums, with stimulating discussions and thought-provoking insights. In a series of live webinars, we will unwrap the issues which affect brands as they aim to leverage design for commercial success.

The 17th annual Brand Finance Global Forum, sponsored by Tata Consultancy Services, will focus on Understanding the Value of Design.

Design is one of the primary elements of brand identity. Given that the interpretation of a design depends on an individual’s perceptions of the brand, it is important for brands to make effective use of visual tools to strategically position themselves with stakeholders.

However, design is not solely about aesthetics and brand positioning; it is also key to how a product works and how it can be useful to the customer. In an evolving marketplace and during these particularly challenging times of COVID 19, for a brand to stay consistent, yet at the same time current and competitive, it must remain in touch with the relevance of its design to stakeholders, both in terms of perception and practicality.

The online conference will consist of three one-hour-long webinars on Thursdays in October, November, and December at 2pm, featuring guest speaker presentations and interactive Q&A discussions.

Click the links below to register your attendance at the webinars, or for more information email events@brandfinance.com.

15th October – The Value of Design to Society

5th November – The Value of Design to Customers

10th December – The Value of Design to Businesses

We hope you will join us at the Brand Finance Global Forum 2020 and contribute to fascinating discussions on how design can attract customers and impact brand value. For event updates, follow us on social media @BrandFinance and join in the conversation using #BFGlobalForum.

Brand Finance Global Forum 2020

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