COVID-19: The Impact on Brand Value and the Challenge for Brand Leaders
Wed 29 Apr
|Webinar
Exploring how the Coronavirus pandemic is affecting brands and how brands are responding to the crisis.
Time & Location
29 Apr 2020, 14:00 – 15:00 BST
Webinar
About the Event
The Brand Finance Institute welcomes you as we launch our series of online events.
We invite you to join us for our first webinar, which will explore how the Coronavirus pandemic is affecting brands and how brands are responding to the crisis.
At Brand Finance, we know that there are brands that are doing well as a result of the sectors they operate in; others that are successfully adapting to changing needs despite their obstacles within the sectors they operate in, and others, the least fortunate, that have been paralyzed because of the sectors they operate in.
In light of the Brand Finance Global 500 report results released at the start of 2020, we will explore the impact the global pandemic is having upon each sector and their rankings, analysing new data which demonstrates brands are being affected.
We will also discuss the following:
How can organisations continue to…