Impact of Coronavirus on Sports Business Worldwide

The Coronavirus pandemic and resulting global governmental restrictions regarding social gatherings, notably the cancellation of sporting events, has inevitably had an impact the sports industry revenue and fan engagement. 

We are currently witnessing how the pandemic is affecting brand value, and the industry is addressing long term methods on value creation. As a result, sports clubs and organisations are exploring creative ways in which to navigate through the disruption in a bid to maintain fan engagement and societal commitment, helping to mitigate the challenges the pandemic poses on the society and business environment. 

What are the opportunities for all the sport industry players at the different phases of the pandemic? How is this situation shaping the future of sports?

Join us for our online webinar to address and discuss these questions, and explore how COVID-19 is impacting the sports business worldwide.

The online discussion will be led by Richard Haigh, Managing Director at Brand Finance, and Hugo Hensley, Senior Consultant at Brand Finance.

The hour-long virtual event will include a presentation, followed by an interactive Q&A session.

Please feel free to share the webinar details on social media, using the hashtag #BFWebinar