Soft Power: why it matters to governments, people, and brands
Thu 09 Jul
|Webinar
Business leaders, politicians and academic experts across the globe all consider Soft Power to contribute strongly to nations’ prosperity and success. How can Soft Power and its impact be measured rigorously and objectively? And which nations are Soft Power leaders and champions?
Time & Location
09 Jul 2020, 14:00 – 15:00
Webinar
About the Event
Brand Finance has created the Global Soft Power Index, incorporating the most extensive market research ever conducted on the topic. Join us for our online webinar to learn about the study and discover which nations are Soft Power leaders across economic, social & cultural, and political arenas, and which nations can do more to punch their weight.
We will explain how and why soft power matters to every nation and its citizens – not to mention any brand or company originating from that nation. Given its importance, a robust system of measurement is necessary to track nations’ performance, and the webinar will outline our measurement principles and our approach, centred on our survey of over 55,000 people – the general public and experts of many hues – from over 100 countries. And of course we will share the key findings and rankings of the Index, as Western influence is challenged…