Undisclosed: the balance sheet versus reality

Each year, Brand Finance analyses the fluctuating value of intangible assets on world stock markets. The Global Intangible Finance Tracker (GIFT™) highlights important trends which have developed over the last 18 years.

The phenomenon of ‘undisclosed intangibles’ has arisen because accounting standards do not recognise intangible assets unless there has been a transaction to support intangible asset values in the balance sheet.

Part of the Brand Finance study analyses tangible asset value through crisis, past and present, looking at goodwill valuation and the issue presented to users of financial statements. COVID-19 has inevitably had an impact on all areas of business value.

Join us for our online webinar to explore and discuss how intangible asset value has been impacted by the Coronavirus pandemic and what brand owners can do in these times of crisis.

The online discussion will be led by Annie Brown, Senior Consultant at Brand Finance.

The hour-long virtual event will include a presentation, followed by an interactive Q&A session.

Please feel free to share the webinar details on social media, using the hashtag #BFWebinar