ORIGINAL MARKET RESEARCH

IN 31 COUNTRIES, ACROSS 13 SECTORS

Brand Finance has created the Brand Finance Institute, a dedicated educational and training division of Brand Finance plc in which emerging trends, best practices and latest developments related to brands are explored. The BFI´s purpose is to create and foster the adequate environment for knowledge-sharing and networking among practitioners and experts in the market. 

31

COUNTRIES

55,000

SAMPLE

13

SECTORS

The BFI organises events, in company-training featuring leading thinkers in the areas of brand strategy, brand building and brand valuation. Our corporate educational initiatives are available around the world. In the quest for excellence and with the purpose of elevating the IQ of the brand strategy and valuation function practitioners in the industry, we have developed a wide-range of programmes and certifications in direct collaboration with the most coveted business schools, universities and thought leaders in the field. 

METHODOLOGY

Online sample of the general population

(Broader brand reputation is the focus of our public valuations)

Sample sizes:   ~55,000

Insurance
Retail
Restaurants
Telecoms
Tech
Oil & Gas
Hotels & Leisure
Automotive
Banking
Airlines
Beers

BRAND FUNNEL KPIs

Awareness

Knowledge that your brand exists

Consideration

Narrowing down market to candidate brand set

Loyalty

Intention to repeat purchase

Familiarity

Depth of knowledge of the brand

Preference

Category users’ brand preference

IMAGE & PERSONALITY

Reputation, Trust, Quality, Value-for-money, Innovative, etc.

RECOMMENDATION

NPS, Word-of-mouth.

WORLD’S LARGEST VALUATION DATABASE

Our valuation database is the largest and most complete valuation database in the world. Our analysts conduct over 5,000 brands valuations every year. 

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