ORIGINAL MARKET RESEARCH
IN 31 COUNTRIES, ACROSS 13 SECTORS
Brand Finance has created the Brand Finance Institute, a dedicated educational and training division of Brand Finance plc in which emerging trends, best practices and latest developments related to brands are explored. The BFI´s purpose is to create and foster the adequate environment for knowledge-sharing and networking among practitioners and experts in the market.
The BFI organises events, in company-training featuring leading thinkers in the areas of brand strategy, brand building and brand valuation. Our corporate educational initiatives are available around the world. In the quest for excellence and with the purpose of elevating the IQ of the brand strategy and valuation function practitioners in the industry, we have developed a wide-range of programmes and certifications in direct collaboration with the most coveted business schools, universities and thought leaders in the field.
Online sample of the general population
(Broader brand reputation is the focus of our public valuations)
Sample sizes: ~55,000
Oil & Gas
Hotels & Leisure
BRAND FUNNEL KPIs
Knowledge that your brand exists
Narrowing down market to candidate brand set
Intention to repeat purchase
Depth of knowledge of the brand
Category users’ brand preference
IMAGE & PERSONALITY
Reputation, Trust, Quality, Value-for-money, Innovative, etc.