STANDARD SETTING

TAKING YOUR BUSINESS TO THE NEXT LEVEL

We are the only brand valuation practice in the IVSC and have had our methodology accredited by Marketing Accountability Standards Board's (MASB) MMAP. We have been central to the standard setting for both the ISO 10668: Brand Valuation and ISO 20671: Brand Evaluation. As such, we are upheld to the standard of accountancy: our work is frequently audited, peer-reviewed, and importantly, there are no black boxes in our methodology.

Brand Finance is an accredited accountancy firm.

10668

ISO

20671

ISO

The Marketing Accountability Standards Board (MASB) has announced that Brand Finance’s Brand Value Rankings have been certified through the Marketing Metric Audit Protocol (MMAP), the formal process for validating the relationship between marketing measurement and financial performance. We were instrumental in the creation of ISO10668 (Brand Valuation) and ISO20671 (Brand Evaluation). Our work is regularly used by regulators, tax authorities, corporations.

Our approach to preparing our valuation database is in accordance with ISO 10668, ISO 20671, the MMAP accreditation and all relevant accounting rules.