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TRAINING COURSES

COURSES FOR DIFFERENT LEVELS OF KNOWLEDGE

We have a series of standard courses that can be customised for specific requirements. We can also create bespoke content for fully tailored courses on request.

INTRODUCTION COURSES

TECHNICAL COURSES

  1. Brand Valuation Fundamentals

  2. Brand Evaluation Fundamentals

  3. Brand Protection Fundamentals

INTERMEDIATE COURSES

TECHNICAL COURSES

  1. Technical applications of brand valuation: accounting, legal and transactional applications

  2. A primer on brand valuation models and methodologies

  3. Brand valuation inputs: forecasting revenues, estimating discount rates and growth rates

STRATEGIC COURSES

  1. Brand Scorecards

  2. Brand Licensing and Franchising: How to optimise brand value creation? Focus on internal (brand governance) and external (negotiation) aspects of licensing to build a solid licensing framework

  3. Brand Portfolio analysis. How to optimise your brand architecture and demonstrate the value of partnerships, extensions or rationalisations? 

STRATEGIC COURSES

  1. Strategic Brand Management: from brand creation to valuation

  2. Brand portfolio management

  3. Brand Evaluation & Insights

ADVANCED COURSES

TECHNICAL COURSES

  1. Brand Valuation for transfer pricing 

  2. Brand Valuation for PPAs and goodwill allocation 

  3. Brand Licensing: managerial, contractual, economic, tax and legal aspects of licensing to consider for brand value creation

  4. Sponsorship and partnership evaluation and valuation. ROI. Naming rights. Contractual and managerial aspects that impact sponsorship value

  5. Damage assessment

STRATEGIC COURSES

  1. How to allocate your brand investment and optimise the brand resources? Budget setting and ROI

  2. Brand growth paths: How to identify and leverage brand growth opportunities

  3. Strategic brand valuation and scenario modelling

HOW DO WE ENGAGE WITH CLIENTS TO GENERATE

AND SHARE BRAND-RELATED KNOWLEDGE?

EVENTS

We organise series of events and forums around the world where leading practitioners in the areas of brand strategy, brand building and brand valuation come together to share their experiences and to better understand how valuable brands are created. 

The Brand Finance Forums are a series of events which explore brand strategy, brand building and brand valuation. Not be missed by those who are serious about maximising the value of their brands and intangible assets.

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IN-COMPANY TRAINING

For our clients we design and implement bespoke training programmes and workshops to help them explore existing methodologies, frameworks and trends related to brand strategy, brand building and brand valuation.

 

OTHER CORPORATE EDUCATIONAL INITIATIVES

We organise masterclasses and workshops, but also develop bespoke online learning programmes for different internal audiences (induction for new employees, general brand training for more senior employees). 

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