WHO WE ARE
Brand Finance Institute is the educational division of Brand Finance, the world’s leading independent brand valuation and strategy consultancy.
The BFI´s purpose is to create and foster a professional environment for knowledge-sharing and networking among practitioners and experts in the market. For this, BFI organises events, in-company training and corporate educational initiatives around the world.
In the quest for marketing excellence and with the purpose to equip the brand valuation and strategy practitioners with the necessary skills and tools, we have developed a wide range of programmes and certifications in collaboration with the most coveted business schools, universities and thought leaders in the field. The overarching objective is to foster a better understanding of how brand value is created and leveraged.
David is the CEO and founder of Brand Finance plc. He qualified as a Chartered Accountant with Price Waterhouse in London. He worked in International Financial Management then moved into the Marketing Services sector.
David represented the British Standards institute on the International Standards Committee working party on the standardisation of brand valuation methods and practices, whose draft standard (ISO 10668) was published in November 2010.
Global Managing Director
Gabriela is a Global Managing Director of the Brand Finance Institute. She has a broad international experience, having worked for clients such as Bank of America, Repsol, YPF, Telefónica, Terra Networks, Bausch & Lomb, Johnson & Johnson, Roca, GM, Great Eastern Life.
In addition to her everyday work, she lectures on Brand Valuation, Management and Strategy at several business schools in Europe and Latin America. Gabriela has written numerous academic articles and books on brand valuation, among others: “Brand Valuation: a review of approaches, providers and methodologies” (2007, Deusto, Spain), “Brand Valuation: measuring to create value” (2008, Deusto, Spain) and "The International Brand Valuation Manual" (2009, Wiley, United Kingdom).
Alex is a valuation director at Brand Finance. He is a Chartered Accountant, ACA. He regularly writes technical whitepapers on issues related to value-based brand management and has contributed to the international standards in the area.
His major area of expertise has been the assessment on the return on investment of different brand architecture and brand positioning options.
He is also a technical specialist in the use of market research and brand valuation for licensing and transfer pricing and is a Chartered Tax Adviser having completed the Advance Diploma in International Tax, with a specialisation in Transfer Pricing.